We all want more conversions on our websites. It’s great when you have a lot of people visiting your site, but it’s not great if they’re not converting into leads or sales. This is especially true for e-Commerce sites where you need to ensure that each visitor converts into a sale in order to make the site profitable. Fortunately, there are some simple strategies that can help increase conversion rates and boost your bottom line. Here are three ways to improve website conversion rates:
Put The Right Online Tools In Place
Here are some tools that will help you improve your conversion rates:
- Use a newsletter tool to send out regular emails. This can be a great way to keep customers informed about sales, new products and other information that they may find useful.
- Use a chat-bot or live chat tool if you have customer service questions. Chat-bots can answer basic queries while also collecting data about your customers so that when they do speak with someone in person, they have more information available than before (and it’s more accurate).
Create A Personal, Trustworthy Relationship With Your Customers
The most important thing you can do to increase your conversion rates is to create a personal, trustworthy relationship with your customers, says Bret Talley. This means giving them a reason to return, trust you and like you.
The best way of doing this is by creating content that helps them in some way (e.g., tips or advice). You could also offer discounts on products that they are interested in buying from you again!
Sell Benefits, Not Features
If you want your website to be more effective, focus on selling benefits instead of features.
- You see this all the time in advertising: “Our product does X and Y!” But what does that mean? What’s the benefit? How does it help people? And how will they know if they need it unless you explain it to them in language they can understand?
- Benefits sell better than features because they’re more relatable and easier to understand–and ultimately, they’re what drives people toward buying decisions. For example, “We offer top-notch customer service” isn’t as compelling as “We’ll answer your questions within 24 hours.”
Create Simple But Effective Navigation
Navigation is one of the most important factors in determining whether a visitor will stay on your website or leave. You want to make sure that it’s simple and intuitive, but also has enough options to keep people interested in exploring the site, according to Bret Talley.
The navigation should be consistent throughout the site so that users know where they are at all times, as well as being clear about what they can do next if they do decide to explore further.
Give Them A Reason To Return
You can also improve your conversion rate by giving people a reason to come back to your website, such as an email newsletter or blog. This will help you build trust with visitors and make them feel like they’re part of something special. You can do this by creating content that’s valuable and relevant to them, so they’ll want more when they visit again!